Just One More Campaign Encourages More Vegetable Intake in Leeds

Leeds launches city-wide initiative to boost vegetable consumption

The Just One More Campaign 2026 has commenced in Leeds, running from 11 May to 26 June 2026. Now in its fifth year, the campaign aims to encourage residents to add just one more portion of vegetables to their daily diet. The initiative highlights the health and environmental benefits of increasing vegetable consumption and seeks to inspire small, manageable changes across the city.

Campaign details and objectives

The campaign began with a themed Activity Week from Monday 11 May to Friday 15 May and will continue until late June. It addresses common barriers to vegetable consumption, such as perceptions of vegetables being expensive, uninteresting, or difficult to prepare, particularly for families.

By sharing colourful, tasty, and budget-friendly recipes and ideas, the campaign promotes the inclusion of vegetables in everyday meals. It focuses on practical changes that can be easily incorporated into daily routines, from quick snacks to family favourites.

Current vegetable consumption statistics in Leeds

• Just over one in three adults in the UK achieve the recommended five portions of fruit and vegetables per day.
• In Leeds, two in three children and young people consume at least three portions daily, indicating progress but also room for improvement.
• Salad, tomatoes, carrots, and peas are among the most popular vegetables in the UK, often included in dishes such as stir-fries, curries, and casseroles.

Health and environmental benefits of eating vegetables

• Vegetables provide essential vitamins and minerals, including folate, vitamin C, and potassium.
• They are high in fibre, which supports digestion and helps prevent constipation.
• A fibre-rich diet can reduce the risk of bowel cancer, support heart health, and lower the risk of some cancers and strokes.
• Increasing vegetable consumption can also contribute to reducing greenhouse gas emissions, benefiting the environment.

How to participate and available resources

Individuals, families, workplaces, and organisations in Leeds are invited to take part by making a “Veg Pledge” through the FoodWise Leeds Veg Pledge Counter, accessible at www.foodwiseleeds.org/vegpledge.

Participants can access various resources to support their efforts, including:

• Tasty and budget-friendly recipes
• A vegetable-tracking chart
• A seasonality calendar to help select fresh and affordable produce

These materials are available on the FoodWise Leeds website.

Community involvement and further information

Many local partners have already committed to the campaign, sharing ideas to promote vegetable consumption. Their contributions can be viewed here.

Additional information on seasonal eating and vegetable initiatives can be found through sources such as Eat the Seasons, Peas Please by the Food Foundation, Eat Them to Defeat Them, and the British Dietetics Association’s Food Facts.

For more details about the campaign and to access resources, visit the FoodWise Leeds website.

Source: Doing Good Leeds, Just One More 2026 from FoodWise Leeds 11 May – 26 June