Leeds Children’s Charity Launches New Brand Identity

Charity updates its image to better represent its work supporting children in Leeds

Leeds Children’s Charity has unveiled a new brand identity as part of its ongoing efforts to support children facing poverty, hardship, and disadvantage across Leeds. The refreshed branding aims to provide a clearer and more unified voice to the charity’s mission and values.

Focus on Lineham Farm and Outdoor Learning

Central to the charity’s work is Lineham Farm, a residential centre where children participate in outdoor learning experiences. These activities are designed to help children build confidence, resilience, and create positive memories. The charity offers residential stays and outdoor programmes such as climbing, biking, and bushcraft, providing children with opportunities to enjoy safe and supportive environments away from challenging home situations.

Addressing Child Poverty in Leeds

The rebranding comes amid ongoing concerns about child poverty in Leeds, where one in four children are reported to be growing up in poverty. Leeds Children’s Charity works with schools and social services to support over 3,000 children annually, aiming to provide enriching experiences that might otherwise be inaccessible.

Core Values and Collaborative Development

The new brand identity reflects the charity’s core values, which include:

• Passionate – caring deeply with warmth and conviction
• Purposeful – focused, clear, and action-driven
• Transparent – open about need, impact, and funding
• Connected – working in partnership with schools, families, and supporters
• Engaged – active and hands-on in delivery
• Compassionate – protecting children’s dignity

These values guide the charity’s daily work and were incorporated into the new identity through a collaborative process involving staff, trustees, and partners.

Statements from Leadership

At the launch event, Chief Executive Sharon emphasised the importance of the rebrand in helping the charity communicate its purpose more clearly. She stated that the new identity strengthens the charity’s ability to tell its story and highlights its commitment to ensuring children in Leeds can experience childhood as it should be.

Looking Forward

The updated brand is intended to enhance the charity’s visibility and support its efforts to expand partnerships and reach more children across Leeds. The organisation continues to seek collaboration with schools, funders, volunteers, and community groups to increase the impact of its programmes.

Leeds Children’s Charity provides children with safe, joyful experiences that foster confidence, a sense of belonging, and hope for the future. The charity also shares real-life stories from children and adults who have benefited from its work, with details anonymised to protect privacy.

For more information, visit the Leeds Children’s Charity website.