Guiseley AFC Introduces Loyalty Passport for Young Supporters

New scheme aims to engage younger fans during 2026/27 season

Guiseley AFC has launched a new initiative designed to reward younger supporters attending home matches throughout the 2026/27 season. The club’s “Lions Passport” scheme was introduced ahead of their upcoming game against Barnsley on Sunday, 30 July 2026.

Details of the Lions Passport Scheme

The Lions Passport is a booklet that children can collect for free at the matchday Club Shop, with a limited number available before a charge of £5 is introduced. The passport allows young fans to collect stamps for each home game they attend by visiting the Club Shop on matchdays (excluding pre-season fixtures).

Stamps can also be earned by attending an away game on the Supporters’ Club coach. Passport holders will have access to exclusive offers during the season and can participate in puzzles included within the passport. Additionally, there is an opportunity to collect signatures from their favourite Guiseley players.

Prizes and Rewards

At the end of the season, the number of stamps collected determines the prize category:

• Band 1: 1-10 stamps
• Band 2: 11-20 stamps
• Band 3: 21 or more stamps

Those who complete the entire passport—including collecting 21 or more home game stamps, completing two puzzle pages, and obtaining the away travel stamp—will be entered into a prize draw. Prizes include a signed shirt and a mascot experience for the following season. Prizes are subject to availability and may change.

Terms and Conditions

• Only one passport per person per season, with the holder’s name required inside the passport.
• Stamps must be collected in person on matchdays by the named passport holder.
• Lost passports can be replaced at a cost of £5.
• First 100 passports are free and available on a first-come, first-served basis.

Background and Acknowledgements

The Lions Passport was conceived by young Guiseley fan Arthur Lewis, who was inspired by similar schemes elsewhere but identified a lack of such initiatives in football. The club supported the idea, with design work by Adam Bridson and printing assistance from Print.Work. Arthur acknowledged the support of Peter and Dianna Jenkins, as well as his family members.

The Lions Passport can be collected from the Club Shop on matchdays throughout the season.